BFGoodrich to back AORC in 2024

BFGoodrich will return to the Motorsport Australia Off Road Championship (AORC) as the official naming rights partner in 2024, having held that position between 2017 and 2022.

Motorsport Australia CEO, Sunil Vohra, is pleased to have the company back in the AORC.

“To have BFGoodrich return to the AORC as the major partner is a huge result for the championship and we’re absolutely thrilled to be working with them in 2024,” he said.

“The AORC is one of Motorsport Australia’s biggest assets in off road, it’s fantastic to not have just secured a naming rights sponsor for the season, but to have the calibre of BFGoodrich is important.

“It’s an enormous boost for the championship, and I thank the team at BFGoodrich for their decision to support the news ahead of what should be a big season.”

Marketing Manager, BFGoodrich Australia, Hugo De-Boischevalier, echoed Vohra’s sentiments regarding the partnership.

“BFGoodrich and the Motorsport Australia Off Road Championship have a long history together, and we are very excited to make our return,” said De-Boischevalier.

“With some of the best events in the country forming part of the championship, together, we can continue growing the AORC to be one of the best off road competitions in the world.

“This partnership will also form as part of a broader involvement with Motorsport Australia, which will also see Michelin support FIA Girls on Track, Shannons SpeedSeries and provide special offers to motorsport competitors and officials.”

The 2024 BFGoodrich Motorsport Australia Off Road Championship season begins with the Pooncarie Desert Dash in Pooncarie on April 19-21.

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Darren House

Darren House has been involved with motoring and motorsport media for more than four decades, working as a photographer, journalist, editor, public relations manager and marketing manager. He has produced material for numerous publications, including Auto Action, Chequered Flag, Motorsport News, Performance Street Car, Super Ford, Street Machine, Fast Fours & Rotaries, Hot Fours & Rotaries, Motorsport Legends and Truth Sport.

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