RPM enters commercial agreement with Yokohama

RPM Automotive Group has entered into an agreement with Yokohama Tyre Australia for the sub-wholesale distribution of Yokohama products through RPM’s nation-wide tyre distribution infrastructure. This strategic alignment aims to leverage RPM’s extensive wholesale and retail networks and back-end logistic capabilities to enhance Yokohama’s national reach and optimise distribution efficiency.

The relationship marks a significant milestone in enhancing RPM’s wholesale and retail operations throughout Australia, with the company positioned to be one of Yokohama’s preferred national sub-wholesale partners.

RPM will also operate as a preferred supply partner to Yokohama’s retail store network (Tyres & More) throughout Australia, aiming to service a substantial portion of the annual supply value with non-Yokohama brands, solidifying RPM’s position in the tyre supply chain and unlocking additional sales.

This will substantially assist Yokohama in the commercial and light truck sectors where RPM is particularly strong. RPM will also sell Yokohama products through its network, broadening the range of brands on offer.

All distribution initiatives with Yokohama will operate under RPM Autoparts, a subsidiary of RPM Automotive Group.

“We are thrilled to announce our strategic alignment with Yokohama. This is a pivotal step in RPM’s journey as a leader in the Australian automotive aftermarket sector,” said RPM Automotive Group CEO, Guy Nicholls.

“The distribution relationship not only enhances our extensive network and logistic capabilities but also positions RPM as one of Yokohama’s national sub-wholesale distribution partners, it underscores our commitment to optimising distribution efficiency. The collaboration extends beyond distribution, as RPM operates as a vital supply partner to Yokohama’s retail network (Tyres & More), further solidifying our role in the tyre supply chain. 

“The relationship will drive efficiencies and provide benefits to both parties – providing many of our brands with access into the Yokohama network and allowing us to sell additional Yokohama brands into our network.

“We look forward to the success and mutual benefits that this collaboration will bring to both RPM and Yokohama.”

Yokohama National Sales Manager, Tatsuya Kano said, RPM and Yokohama are already aligned with product and service offerings. RPM also has multiple Tyres & More sites and is considering more. With the new strategic alignment, we will be able to collaboratively take further market share in the Australian tyre industry. Yokohama is a diverse manufacturer, servicing most segments of the tyre industry, and our alignment with RPM will no doubt deliver substantial benefits to both parties,” he added.

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