777 hypercar set for public reveal

The 777 hypercar project will be presented to the public at Monza in Italy on July 7, 2023. The event will also inaugurate the 777 Motors Lounge, a multimedia open space located at the Autodromo Nazionale di Monza, adjacent to the monument celebrating former racing driver, Juan Manuel Fangio.

Designed for track use only, each 777 hypercar will cost €7,000,000 and combine the best of automotive excellence: Dallara handled the engineering, aerodynamics and production aspects, Gibson Technology supplied the naturally aspirated V8 engine, and Sparco, created the clothing line.

In 2025, seven 777 hypercars will be produced, along with a 777 hypercar Unit-000, the experimental version that will be a dynamic laboratory on four wheels. Equipped with the most advanced autonomous driving technologies, AI drivers, and virtual coaching, 777 hypercar Unit-000 will be built in partnership with PoliMOVE, Ascari and Indy Autonomous Challenge.

To create the car, a new international research centre will be built, which will make use of engineering centres and universities from all over the world, as well as technologically advanced companies in an open-source collaboration.

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