RAM Trucks Australia launches 1500 Laramie Sport
RAM Trucks Australia has announced the arrival of the RAM 1500 Laramie Sport.
Built off the class-leading Laramie platform, the Sport edition blends a modern intuitive interior with a rugged exterior featuring colour-coded bumpers, grille and mirrors, and fresh design 20-inch alloy wheels. It also comes standard with the RamBox cargo management system on both sides of the tub, allowing easy access to tools or fill with ice for your own portable esky (bungs included).
Inside, Laramie Sport features black headlining and black carbon fibre-effect dash inserts, and numerous safety and convenience features as standard, including:
12″ digital gauge driver’s cluster with full-colour 3D graphics
Blind spot monitoring with rear cross-path detection
Forward collision warning with active braking (FCW+)
360-degree surround view camera
Parallel/perpendicular park assist
LaneSense lane departure warning-plus
Adaptive cruise control
Front and rear parksense park assist system
ParkView rear back-up camera
As with every RAM truck, Laramie Sport uses the iconic 5.7-litre V8 HEMI engine, delivering 291kW and 556Nm through a silky-smooth 8-speed gearbox. The powertrain features eTorque technology creating a mild hybrid system that assists the fuel-saving cylinder deactivation and stop/start functions.
RAM Trucks Australia said the V8 HEMI also creates the best-in-class towing abilities for 1500 Laramie Sport, with up to 4.5 tonne maximum towing available.
Laramie Sport is available from 68 dealer locations nationally, in three colours Bright White, Diamond Black and Granite Crystal, and is priced from $136,950 RRP.
“The 1500 Laramie Sport full-size pickup combines all the benefits of a ute with the comfort, space and premium finishes of a luxury SUV,” said RAM Trucks Australia National Manager, Jeff Barber. “This unique proposition allows a range of customers to travel ‘business class’ whether they’re towing, on work sites, on family road trip adventures, or even doing the school run.”
The launch follows news of a record-breaking end to the financial year for RAM Trucks Australia and continued dominance of a segment RAM created in 2015.
At the end of June, RAM recorded 1,172 retail units sold, up 85.2 per cent on the same period in 2022. The result brings the mid-year tally for 2023 to 4,156 vehicles – up 61.6 per cent over the same period last year. It also helped RAM Trucks Australia tick over 25,000 deliveries since launch.
In the broader 4×4 pickup category, RAM 1500 outsold Jeep Gladiator, Nissan Navara, Volkswagen Amarok and Toyota Landcruiser crew cab in June.
All RAM Trucks Australia said its vehicles are of international specification, uniquely coded for the Australian and New Zealand markets and the local build process.
