Holden Launches Project Monaro Promotion

Holden is building something special as part of a brand-new after-sales promotion called Project Monaro. Paying homage to one of the company’s modern classics, the V2 Monaro, Holden is embarking on a unique restoration of a 2004 VZ CV8, and when the car is complete, one lucky customer will win it.

Holden says the Monaro will be a ‘money-can’t-buy’ car. It will be as close to a brand new CV8 as possible, only reimagined, refined and improved from the ground up using Holden Genuine, ACDelco and Chevrolet Performance Parts.

Teaming up with motorsport icon, Craig Lowndes, Holden will also demonstrate its ongoing commitment to Australia and New Zealand by drawing on the wealth of talent within the company and its dealer network.

“I am truly proud to continue my long-term association with the Holden brand,” said Lowndes. “Like many Australians, I grew up with the Monaro. It’s a thrill to be working on such a special project with the team at Holden.”

The Port Melbourne-based design team (including some of the original V2 Monaro designers) will contemporise the car, both inside and out. The Holden Engineering team, along with the help of the Red Bull Holden Racing Team and some key build partners, is in charge of improving ‘the big three’ performance characteristics of the Monaro – ‘go, stop and turn’, and bringing it to current day performance standards.

As part of the build, Lowndes will host a series of behind-the-scenes mini-documentaries, exploring everything from concept development, through body, interior and mechanical restoration, culminating in the final shakedown of Project Monaro at Holden’s Lang Lang Proving Ground with Lowndes behind the wheel. 

You can view the Lowndes video introduction to Project Monaro at https://www.youtube.com/watch?v=VQEXOhuSyfg

Second prize in the promotion is known as ‘Lowndesy’s Ultimate Holden Garage’ where the runner up will win everything they need to deck out their dream garage, from tools and Red Bull Holden Racing Team exclusives, to an incredible collection of Lowndes-themed memorabilia.

Along with monthly Red Bull Holden Racing Team merchandise vouchers, Holden says the prize pool will make for something special that everyone will want to win.

Holden is opening this promotion to both trade and retail service customers of the company’s dealers in Australia and New Zealand. If you’re in the automotive trade, enter through your local Holden Trade Club website – www.holdentradeclub.com.au or www.holdentradeclub.co.nz, then follow the prompts to enrol in the Project Monaro competition.

Once enrolled, every $100 (not including GST) spent on Holden Trade Club parts between 1 July 2019 and 31 March 2020 will automatically earn an entry into the competition. The more you buy, the more entries you receive and the greater the chances of winning.

If you’re not a Holden Trade Club member or in the automotive trade, there are multiple ways that you can still enter:

  • Spend $100 (+GST) on Holden Genuine or ACDelco parts through a Holden Dealer
  • Spend $100 (+GST) in a Holden Dealer Service department
  • Spend $100 (+GST) or more on an ACDelco battery – from either your Holden dealer or from an authorised ACDelco battery reseller

Then visit ACDelco.com.au/offers and submit your receipt. You can also see the company’s competition terms and conditions at the same link.

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