Burson Auto Parts trade show success
The 2023 Burson Auto Parts trade show season flicked into top gear in recent months with thousands of valued Burson trade customers touching, testing and purchasing a wide variety of parts, diagnostic tools and equipment at each event.
Several New South Wales based shows led the way to the major stand-out event being the Sydney Metro Trade Show, held at Rosehill Racecourse on March 15. A total of 1,131 Burson Auto Parts trade customers took part in the event, joined by 65 suppliers and more than 100 company representatives.
“Events like this make me so proud to be a part of the Burson Auto Parts NSW team,” said Regional Manager NSW, Anthony De Luis.
“The effort and detail that goes into the planning of these events is what makes them so successful. It was a superhuman effort by Peter Webb, Liz Carter, Christopher Jay, Michael Edmonds, Steve McVie and Michael Gennari to make this all happen with so many other exciting things taking place across our business at the moment.”
Melbourne was the focus in May, with the first of two major Burson shows taking at Moonee Valley Racecourse.
For former Burson Auto Parts Victorian Regional Manager Jared Welch, his long and successful career with the Australian company culminated with these two shows.
“We saw a consistent flow of trade customers throughout the Northern Suburbs Trade Show on May 2. Many of our loyal trade customers took full advantage of the Burson Auto Parts trade show specials. Our suppliers pulled out all stops to ensure that it was an enjoyable and very successful event”, said Welch.
More than 1,000 Burson Auto Parts trade customers were joined by 62 suppliers in the second Melbourne based trade show held at Sandown Raceway on May 3.
The interactive supplier stands at Sandown featured the latest and greatest in parts, tools and equipment, and gave customers the opportunity to win some great prizes, have some fun, and help their businesses grow.
“After only 40 minutes of opening the doors, our clearance stand was completely wiped out – not a single item remained,” said Burson Auto Parts Regional Manager – Victoria, Ashley Butcher. “Our team did a fantastic job to accommodate the frantic scramble throughout the show from our trade customers wanting to secure the best products and deals before they were gone.”
Burson Auto Parts’ commitment to the Australian automotive aftermarket industry continues to strengthen through major trade events like these and many smaller regional events held across the country each year.
