MINI electrifies JCW models

Future MINI vehicle architectures will be available with electric drive as well as combustion engines. MINI says the ongoing expansion of electric mobility offers new opportunities to experience the brand’s hallmark driving enjoyment, which also opens up new possibilities for the John Cooper Works brand.

MINI says the Cooper SE Countryman ALL4 plug-in hybrid model led to five percent of the brand’s total sales being electrified. Following the highly successful launch of the all-electric MINI Cooper SE, this share doubled to around 10 per cent within just a few months. Based on this experience, and looking ahead to future technology, MINI is now preparing the next step in the development of electric John Cooper Works models.

“With the MINI Electric, we’ve shown how well brand-typical driving enjoyment and electric mobility can be combined,” said Bernd Körber, Head of MINI. “Now it’s time to translate the passion for performance of the John Cooper Works brand to electromobility. That’s why we’re working to develop concepts for electric John Cooper Works models.”

MINI says the current focus on the development of a John Cooper Works Electric demonstrates just how important electric mobility is in terms of the brand’s future direction. According to MINI, the goal is a unique blend of sustainability, performance, and passion.

“John Cooper Works models with conventional combustion engines will still continue to have an important role to play, to make sure we’re addressing the wishes and needs of performance enthusiasts all around the world,” said Körber. “With this new focus on electric performance, we’re also creating the opportunity to sharpen the distinctive profile of the John Cooper Works brand more than ever before.”