Melbourne City Subaru unveiled

Subaru has launched a new era of customer experience and retail innovation with the grand opening of Melbourne City Subaru, a brand-new cutting-edge dealership located in Port Melbourne, Victoria. The facility, officially opened on November 27 by Subaru Corporation president, Atsushi Osaki, marks a significant milestone in re-shaping how customers interact with the brand in an increasingly digital world.

Designed with the future of automotive retail in mind, Melbourne City Subaru introduced a bold, modern showroom that blends physical and digital experiences seamlessly, helping ensure visitors can engage with the brand in a way that suits their preferences. The ‘omni-channel’ approach reflects Subaru’s vision for the future of automotive retail, making it easier for consumers to research, configure, and purchase vehicles on their own terms.

“We are excited to share this new retail format, which provides a welcoming environment for people to come and explore everything Subaru,” said general manager of Subaru Australia, Scott Lawrence.

“Melbourne City Subaru is a place where technology and customer care converge, helping ensure that Subaru’s renowned values of quality, trust and innovation are accessible to customers wherever they are – whether in their living room or on the showroom floor. We are incredibly excited to open the doors of this cutting-edge new facility and share it with our customers.”

Located on Salmon Street, the facility is complemented by the recently opened all-new service department one block away on Ingles Street.