IDP ushers in new era in spare parts marketing
TecAlliance, a data specialist for the digital automotive aftermarket, has launched a new interface called Instant Data Processing (IDP) that enables real-time updates of TecDoc data. Pilot projects have started and in coming weeks the interface will be available to all TecDoc customers worldwide.
IDP is an API, i.e. an interface with which parts manufacturers can establish a direct connection to the TecDoc data centre. They can validate and distribute their data in the TecDoc database immediately and in real time, anywhere in the world. With the new interface, data suppliers can also deliver single updates and net changes independent of rigid schedules. Users of third-party product management systems no longer need time-consuming import and export processes. IDP increases flexibility and shortens time-to-market for data suppliers and receivers.
Jürgen Mehlis, Executive Vice President Data Manager Products at TecAlliance, said Instant Data Processing has created a new era in spare parts marketing.
In a video interview below, Mehlis and product owner Camiel Cobben explain the advantages of the new IDP interface for parts manufacturers, wholesalers and workshops and show how it fundamentally changes product marketing processes worldwide.
“In our video interview, we talk about the advantages for all participants in the independent automotive aftermarket. We show how IDP drastically simplifies and improves product marketing processes and allows our customers to concentrate on their core business – namely selling their products in the best possible way,” said Mehlis.
