Lube Mobile launches bold new look

Australian automotive service provider, Lube Mobile has unveiled a new look, redesigned website, and renewed focus on customer experience.

Lube Mobile revealed the new identity with a refreshed tagline, ‘Auto service delivered’, paying homage to its 40-year heritage and future as a sustainable mobility solutions provider.

The new look is the first significant evolution of the Lube Mobile brand since it was launched in 1982. The bold new visual identity retains Lube Mobile’s red base colour with a modern new logo. The fresh look also features a modern take on Lube Mobile’s trademark spanner logo, incorporating it into a location point – showcasing how the service provider will travel to the customer and live up to the auto service delivered proposition.

“The unveiling of this new identity is a significant milestone in Lube Mobile’s history. As the pioneers and leaders in mobile automotive servicing, Lube Mobile has an iconic reputation,” said Lube Mobile General Manager, Shane Cox.

“This fresh, bold new identity, along with our renowned customer service, convenience and expertise will ensure we remain synonymous with delivering the right service in the right location.

“The new look vans definitely stand out and I have no doubt will become icons of the industry in their own right, in the same way “Lube Mobile will come to you”, and our unforgettable number, 13 30 32, has become a piece of Australian culture,” he added.

From its humble beginnings in 1982 as a single-van operation, Lube Mobile has become one of the largest mechanical service providers, with more than 200 fully equipped mobile vans and more than 250 expert mechanics throughout Australia. Lube Mobile also offers mobile tyre services through its fleet of 17 specialty tyre vans.

Lube Mobile offers logbook car servicing, brake repairs, clutch replacements, and engine diagnostics, as well as roadside assistance and emergency breakdown services, ensuring that customers can get help when they need it most.

The brand is also a supplier to major fleet management organisations in Australia and corporate fleets because of the company’s ability to carry out inspections and servicing onsite, maximising productivity and operational efficiency.

“We know that our customers rely on us to keep their vehicles running smoothly and our new identity reflects this. The auto service delivered tagline showcases the entire business in three words: all things automotive from mum and dad’s trusted family car to the latest models, all things service related from batteries to complete mechanical works, delivered to where-ever suits the customer,” said Cox.

“We are excited to unveil our new brand identity and bring it to life. We have always been committed to providing the best possible experience for our customers, and this rebranding initiative reflects our ongoing efforts to stay ahead of the curve and meet the evolving needs of today’s motorists.”