Truckline celebrates milestone with massive giveaway

Australian truck and trailer parts distributor and retailer, Truckline, is celebrating its anniversary by offering its owner driver, transport company and fleet operator customers the chance to win a major prize package valued at more than $180,000. The winner will receive a custom-built Freighter T-Liner Dropdeck Mezzdeck trailer, built by MaxiTRANS and valued at $160,000, plus 10 $2,000 gift vouchers.

Customers can sign-up to the competition at truckintrade.com.au. Once registered, an initial order of $1,000 worth of purchases from any Truckline store earns the first competition entry, with each subsequent $500 worth of purchases automatically registering additional entries through to the end of March 2023.

The Truckline story started in 1952, when company founder, Lachlan Aitken, started his truck parts business from his family home in the Sydney suburb of Kingsgrove. Joined by his sons Tom and Robert, the company grew strongly, sourcing products from all over the world for North American, Japanese and European commercial vehicles.

In 1986, global heavy duty automotive component manufacturer, Dana Corporation, acquired the business and renamed it Truckline Parts Centre. Five decades of growth followed, with more than 30 branches established nationwide and a new owner, Iveco Trucks Australia, took over the business in 2000.

Nine years later, Truckline became a part of Bapcor, forming the core of the company’s Commercial Vehicle Division. Truckline’s constant growth trajectory has continued under Bapcor ownership with high inventory, new store layouts, new warehousing systems and the acquisition of the Gibbs Truck Parts business in 2021.

Including Gibbs, Truckline has 42 store locations nationwide offering more than 140,000 product lines, including specialised driveline components, trailer products and accessories sourced from the world’s leading brands at highly competitive prices.

“From the very start seven decades ago, the Truckline story has always been about keeping Australia’s trucking industry on the move,” said Bapcor Commercial Vehicle Group General Manager, Justin O’Brien. With this goal, the team at Truckline have developed many highly valued long-term partnerships with our customers across Australia over the years.

“So, to celebrate our 70th anniversary, together with eight of our leading suppliers (Donaldson, BWI, Hella, Milwaukee, SKF, ITW, Meritor and Castrol), we have assembled a competition that has no comparison in our industry in terms of its size and value.”