ZF Oceania is focusing on the faces within its business in its upcoming Tech Experts campaign.
Initially featuring 10 local ZF product and technical experts, including SACHS Product Expert, Craig Lowndes, the campaign highlights the industry know-how and experience of the local ZF team in Oceania.
“The new Tech Experts campaign has been established to share our knowledge with the industry and to give customers and workshops complete confidence in the ZF business,” said Managing Director, ZF Oceania, Mark Lowe.
“The Tech Experts captured within the campaign are some of the most experienced and qualified professionals within the industry. They each specialise in different areas of the ZF business, each with their own relevant experience and qualifications.
“Together, they have more than 100 years of hands-on product and technical know-how with ZF and our brands [LEMFÖRDER, SACHS, TRW and WABCO] – plus their prior experience of course.
“Whilst initially featuring just 10 members of the team, we look forward to profiling more experts from all levels of the local ZF business as the campaign progresses.”
A key component of the campaign launch is a series of videos filmed by Craig Lowndes and ZF Oceania Business Development Managers, Steve Borg and Daniel Kroon, representing the SACHS, TRW and LEMFÖRDER brands respectively.
A mixture of highlight clips getting to know each expert, along with deep-dive technical tips, the videos will be uploaded to ZF Oceania’s social media channels and housed on a soon-to-launch dedicated website.
“These videos serve to put a face to the brands, to further demonstrate our expertise within the industry. Each of the experts filmed in the first phase – Craig, Steve and Daniel – are intimately familiar with each brand, using the products themselves on a regular basis,” Lowe said.
“The launch of Tech Experts campaign also coincides with the opening up of various states and territories after a challenging year and we are incredibly pleased to be able to have field staff back out on the road again, providing support to customers, where it’s needed.”
A new advertising campaign on Triple M radio will complement the Tech Experts campaign. The advertising will focus on TRW being True Braking Experts with over 100 years’ experience and a local car parc coverage of up to 96 percent, with the TRW brand leading the way in braking.