Mitsubishi Motors will display the XRT Concept, a concept car based on the all-new Triton pickup at the 44th Bangkok International Motor Show 20233 to be held from March 21 to April 2.
In its first full redesign in approximately nine years, the all-new Triton will be the sixth generation of the brand’s midsize pickup truck. After the launch in Thailand in fiscal 2023, the model will be released sequentially in the ASEAN region, Oceania and other global markets.
XRT Concept is characterised by a fierce expression on the front and a robust hood that continues to the side with bold, horizontally-themed styling. The vehicle is fitted with front and rear over fenders as well as mud-terrain tyres, giving it the ability to compete in gruelling rallies. The body also features a camouflage design inspired by lava rocks packed with condensed energy, and the sides have been adorned with a graphic of the 10-parallel line Ralliart brand icon that expresses Mitsubishi Motors’ passion for driving.
At the Asia Cross Country Rally 2023, Team Mitsubishi Ralliart, which receives technical support from Mitsubishi Motors, plans to compete with a prototype cross-country model of the all-new Triton (Group T1 specifications) in its quest for a second straight victory. Hiroshi Masuoka, a two-time Dakar Rally champion driver in 2002 and 2003, will stay on as team director, and Mitsubishi Motors engineers will perform pre-testing and accompany the team to provide support at the rally. Mitsubishi Motors uses expertise gained from rallies as feedback in the development of its production vehicles, as it seeks to create vehicles which deliver safe, comfortable driving enjoyment in any weather or road conditions.
“Fiscal 2023 is an important year for Mitsubishi Motors to accelerate our business in the ASEAN region, with the launch of a fully revamped Triton and an all-new compact SUV,” said president and chief executive officer, Mitsubishi Motors, Takao Kato. “The all-new Triton is going through final touch-ups in preparation for its release, as we have performed rigorous endurance tests around the world while also incorporating know-how gained from rally activities. With the new vehicle launches as the centrepiece, we will continue our drive toward further growth.”
Triton is Mitsubishi Motors’ top-selling model manufactured at the Laemchabang factory in Thailand and the company’s global strategic vehicle exported to about 150 countries around the world.