Supercheap Auto’s new motorsport partnership

Leading automotive parts and accessories retailer, Supercheap Auto, and Motorsport Australia, have confirmed a multi-year partnership, with the company signing on as the controlling body’s official auto parts partner.

As part of the new deal, Supercheap Auto will support the Shannons Motorsport Australia Championships and the RSEA Safety Motorsport Australia Rally Championship, with activations and offers for teams, officials, competitors and spectators. It will also be part of Motorsport Australia’s popular member rewards program.

In line with a focus on grassroots, Supercheap Auto will also support the FIA Girls On Track program in Australia, along with the junior development program, Ricciardo’s Racers. These programs are designed to give young Australians their first taste of motorsport in a welcoming and informative environment.

Supercheap Auto is one of the most recognisable brands in Australian motorsport through various levels of sponsorship over recent decades, including as naming rights partner for the Supercheap Auto TCR Australia Series, and naming rights partner for the Bathurst 1000 until 2020.

Since the inaugural Super Retail Group brand was established in 1972, Supercheap Auto has grown into a major specialist retailer with over 300 stores across Australia and New Zealand and more than 4,500 team members. Supercheap Auto attributes its success and expansion to the emphasis placed on team members, stores and an extensive product range.