Repco will be the 2021 naming rights sponsor of the Bathurst 1000 after signing a five-year agreement with Supercars.
Repco said the partnership was prompted by a desire to better engage their customers, who are passionate about cars and enthusiastic Supercars fans.
“It’s two iconic brands in one amazing partnership. Repco has a long history in motorsport and so, aligning with Australia’s most famous race was an opportunity we couldn’t pass up,” said Executive General Manager (Repco AU), Wayne Bryant.
In addition to engaging with its customers, the company said its Repco Crew of 5,000 employees across Australia and New Zealand share the same passion for motorsport.
“Motorsport is part of Repco’s DNA. The Bathurst sponsorship will further enhance our commitment to the Repco Crew and our passionate customers. It also ensures motorsport is a significant part of our future,” said. Jamie Walton, Executive General Manager Merchandise and Marketing (Repco ANZ).
Sean Seamer, Supercars CEO, described the new partnership as major endorsement of the sport. “We are delighted to welcome one of Australasia’s most recognisable and premium brands as our naming rights partner of our marquee event from 2021”, said Seamer. Repco is the 11th sponsor in history to take naming rights for the flagship event.
Repco’s involvement in motorsport began with engine manufacturing almost 100 years ago. The company partnered with Sir Jack Brabham in the 1960s with three Formula 1 Grand Prix wins in the BT19, powered by a Repco Brabham engine. In the 1970s, Repco developed and built a Holden-based engine for Formula 5000 racing, which won the Australian Grand Prix, New Zealand Grand Prix, Australian Driver’s Championship, and Australian Sports Car Championship. Through the same era, a derivative of the F5000 engine won the Australia Touring Car Championship and the Bathurst 1000.