Renault to brand F1 team Alpine
Renault will re-name its Formula 1 team as Alpine from the 2021 season. As the brand is already recognised for records and successes in endurance competition and rallying, Renault says the Alpine name naturally suits Formula 1.
According to Renault, the Alpine brand will be designated to the chassis and pay tribute to the expertise that gave birth to the A110. The move is also a key step to accelerate the development and influence of the Alpine brand. The team’s engine will continue to benefit from Renault’s expertise in hybrid powertrains and its ETech name will be retained.
“Alpine is a beautiful brand, powerful and vibrant, that brings a smile to the faces of its followers. By introducing Alpine, a symbol of French excellence, to the most prestigious of the world’s automotive disciplines, we are continuing the adventure of manufacturers in a renewed sport. We are bringing a dream brand alongside the biggest names, for spectacular car races made and followed by enthusiasts. Alpine will also bring its values to the F1 paddock: elegance, ingenuity, and audacity,” said CEO Groupe Renault, Luca De Meo.
Cyril Abiteboul, Team Principal Renault DP World F1 Team, said the change comes at a key moment in the trajectory of the team and the sport. “Alpine brings a new meaning, new values and colours to the paddock with the spirit of competition from other worlds and French creative agility. These will be assets in the preparation of 2022 deadlines. The new regulatory and financial framework will establish the conditions for a fairer motor sport in its redistribution of revenues; simpler and progressive in its governance. The implementation of the “budget cap” will put an end to the expense race and will allow the signatory teams to be measured for their sporting value. Alpine has its place in Formula 1 and can challenge for victory,” he said.