Marqued expands into online marketplace
Marqued has added an online marketplace for classic and collectible cars of all brands to its platform. According to Marqued, the addition makes searching for classic and collectible cars easier by providing more context, background and time for potential buyers to act.
Launched in June 2021 as an independent brand and venture of Porsche Digital, Marqued said its initial goal was to share unique automotive content with enthusiasts but now the mission is to create a brand that “celebrates everything it can mean to be a car enthusiast”.
“We saw good early traction, in the form of subscriber growth and at the same time saw a developing interest in owning the vehicles we were writing about,” said Managing Director at Porsche Digital, Stephan Baral. “While there are already some great auction sites out there in this space, we identified a need to complement them by building something aimed at those new to the world of classics.”
Baral said the process of purchasing a classic car for the first time is perceived by many people to be cost prohibitive or overwhelmingly complex. “I experienced first-hand how hard it is to overcome this barrier when I bought my first classic, a 1984 911 Carrera, a couple of months ago. Since then, I’ve discovered a whole world of great encounters and experiences that I cannot imagine living without. We want to breakdown these barriers and demonstrate how attainable the goal of owning a classic car really is and by doing so, provide an entry point for many more people to experience the great joy and fulfillment that comes along with classic car ownership.”
According to Marqued, the marketplace is geared towards people new to participating in online auctions. The listings are highly curated, and experts carefully vet every vehicle submission. Each accepted listing includes extensive photos, detailed descriptions, and a vehicle history report. While most online auctions run for one week, Marqued’s auctions are two weeks long, giving bidders time to arrange inspections and ask questions, while sellers have more flexibility to promote their vehicles.
“Marqued is a ‘brand agnostic’ platform for car enthusiasts,” said Product Manager at Marqued, Max Esslinger. “It’s about taking what we understand about the emotion and excitement around classic and collectable cars and sharing that with a wider community. By catering to the needs of new enthusiasts and listening to them about what they need and want from the platform, we aim to democratise car enthusiasm and grow the space as a whole.”