New managing director for Liqui Moly Australia

Liqui Moly Australia has appointed German, Vincent Prinzing, to the position of managing director. Prinzing has been with Liqui Moly for 10 years. He was most recently responsible for business in Australia, New Zealand and many Asian countries. The 37-year-old will now further develop the automotive chemicals specialist in Australia, moving from Germany to Sydney for this purpose.

“I’m very much looking forward to the challenge of advancing our brand in Australia and expanding our product portfolio. I’m confident that I will meet all our customers’ needs with our growing Liqui Moly team on site,” said Prinzing.

Prinzing succeeds Mark Johnson, who led Liqui Moly Australia since its establishment, leaves the company at his own request.

Managing director of the parent company in Germany, Günter Hiermaier, said Australia is in good hands with Prinzing. “He has been doing an excellent job for years, has a good feel for markets and brand development, and also has strong negotiating skills. He’s taking over a well-established team in Australia, with whom he will tackle the market in Liqui Moly style.”

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Darren House

Darren House has been involved with motoring and motorsport media for more than four decades, working as a photographer, journalist, editor, public relations manager and marketing manager. He has produced material for numerous publications, including Auto Action, Chequered Flag, Motorsport News, Performance Street Car, Super Ford, Street Machine, Fast Fours & Rotaries, Hot Fours & Rotaries, Motorsport Legends and Truth Sport.

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