Holden retires Commodore, Astra
Holden will cease marketing Commodore and Astra models as the company moves to a modified portfolio dedicated exclusively to SUVs and light commercial vehicles.
Holden Interim Chairman and Managing Director, Kristian Aquilina, said the focus of the portfolio was consistent with customer preferences.
“Holden is taking this decisive action to ensure a sharp focus on the largest and most buoyant market segments. So far this year SUVs and utes have increased to 76 per cent of Holden sales, a trend we only see continuing,” he said.
The company has elected to retire the ZB Commodore and the BK Astra in 2020.
At its peak, the large car segment in Australia accounted for 217,882 sales in 1998. This year it is projected to come in at about 8,700 units.
“The SUV segment is approaching half a million units, and LCVs over 200,000 units. That’s where the action is and that’s where we are going to play,” Mr Aquilina said.
The new Holden boss also paid tribute to the Commodore nameplate and its place in the Australian automotive industry over time.
“The decision to retire the Commodore nameplate has not been taken lightly by those who understand and acknowledge its proud heritage,” he said.
“The large sedan was the cornerstone of Australian and New Zealand roads for decades. But now with more choice than ever before, customers are displaying a strong preference for the high driving position, functionality and versatility of SUVs and utes.”
Sales and deliveries of Commodore and Astra will continue through 2020, albeit with diminishing model availability as part of an orderly runout. Holden will continue to back warranty and roadside assistance commitments, with spare parts supply guaranteed well into the future.
All MY19 ZB Commodores and MY19 BK Astras ordered or delivered from today onwards will also be subject to Holden’s seven-year free scheduled servicing offer.
Holden’s model line-up will now consist of Acadia, Trailblazer, Equinox and Trax SUVs and the Colorado ute.
Holden will launch the MY20 Equinox in the first quarter of 2020 followed by a significant MY21 upgrade to the highly regarded Colorado to launch in Spring. The company will also lodge production orders to GM’s Bowling Green factory for the highly anticipated mid-engine right-hand-drive Corvette next year.