Ford’s smartest, most innovative truck yet will be all-electric and called F-150 Lightning.
The all-new vehicle will be revealed on 19 May (9.30pm EST) at Ford World Headquarters in Dearborn. The unveiling will be broadcast live, with more than 30 ways to watch across physical and digital destinations, including the Ford Facebook and YouTube channels, Twitter, and key national publications, as well as 18 out-of-home locations such as Times Square in New York City and Las Vegas Boulevard.
“Every so often, a new vehicle comes along that disrupts the status quo and changes the game … Model T, Mustang, Prius, Model 3. Now comes the F-150 Lightning,” said Ford President and CEO Jim Farley. “America’s favourite vehicle for nearly half a century is going digital and fully electric. F-150 Lightning can power your home during an outage; it’s even quicker than the original F-150 Lightning performance truck; and it will constantly improve through over-the-air updates.
“The truck of the future will be built with quality and a commitment to sustainability by Ford-UAW workers at the Ford Rouge Complex – the cathedral of American manufacturing and our most advanced plant,” added Farley.
Production of the F-150 Lightning begins next spring at the all-new Rouge’s Electric Vehicle Center.