Ford is celebrating Bronco’s 55th birthday with the reveal of five new adventure concepts showcasing factory-backed accessories that the company says make personalisation easier and more affordable. Ford also announced the first Bronco off-Roadeo location and a return to the Baja 1000.
“Our dream for Bronco was not just to design a family of vehicles people would love, but to build a community around people who love to go off-road and get into the wild, who want to customise and personize their Broncos, and share experiences with each other,” said Jim Hackett, Ford president and chief executive officer.
Expanding on the Bronco family’s Built Wild design and capability pillars, five adventure-inspired concepts highlight the brand’s readiness for customisation at launch. Beyond the standard options, there are more than 200 available factory-backed accessories for Bronco two- and four-door models, and more than 100 accessories for Bronco Sport models.
Special concept prototypes include:
Bronco Four-Door Outer Banks Fishing Guide: This lifestyle concept is based off the regionally inspired four-door Bronco Outer Banks series. On top is a Bestop Sunrider first-row soft top, factory-style concept roof rails and crossbars, and a Yakima LockNLoad Platform roof rack. The SUV makes use of fender-mounted trail sights to fit a custom-made fishing rod and seat perch. A Ford Performance modular front bumper and safari bar help push through rugged terrain, while a slide-out tailgate provides a work surface when repairing fishing rods or stringing up new lures. All-weather floor mats and splash guards round out the package.
Bronco Two-Door Trail Rig: This custom build is based on the two-door Badlands series. It begins with a Ford Performance modular front bumper, tube doors, beadlock-capable wheels, and 40-inch RIGID LED lightbar. A Ford Performance by WARN winch helps rescue stranded 4x4s. On top, factory roof rails are augmented with a Yakima Platform roof rack system with mounts for a shovel, and Ford Performance by WARN recovery kit and recovery boards. Inside are rugged floor mats and a rear swing-gate-mounted table.
Bronco Sport Trail Rig: For adventurers looking to elevate their off-road trekking in a small, rugged 4×4, the Bronco Sport Trail Rig amps up the Badlands series model by adding 31-inch BFGoodrich Mud-Terrain T/A KM3 tyres, a one-inch lift kit, plus Ford Performance by RIGID LED off-road lights mounted to a front nudge bar. On top, a Yakima LockNLoad Platform roof rack and off-road gear mounts are designed to carry gear like a high-lift jack kit, Ford Performance recovery boards and jerry cans.
Bronco Sport TOW RZR: TOW RZR matches the added passenger comfort and technology features of the Badlands series with towing and cargo accessories to help adventurers haul more outdoor gear. The custom build adds Yakima HD Bar crossbars and OffGrid medium cargo basket and Class II Trailer Tow Package with 2,200 pounds of capacity to tow off-road runners like the all-new Polaris RZR XP Turbo, unveiled today as part of the Bronco birthday celebration.
Bronco Sport Off-Roadeo Adventure Patrol: Designed for the upcoming Bronco Off-Roadeo customer adventure playgrounds, this Bronco Sport Badlands build is equipped with a Yakima LockNLoad Cargo Platform to hold recovery gear like a high-lift jack, recovery boards and jerry cans. A Ford Performance by RIGID off-road LED lightbar also mounts to the rack system. This Bronco Sport is equipped with the interior bike rack from Yakima to hold two mountain bikes. To record customers’ adventures, it integrates a target to land the drone that will be used on-trail at Off-Roadeo locations.
Austin, Texas – Bronco’s first Off-Roadeo location
The first of four Bronco Off-Roadeo locations will be in the hill country of Austin, Texas. Opening next summer, the Bronco Off-Roadeo is available to Bronco two- and four-door and Bronco Sport Badlands series owners to get the most adventure out of their SUVs and to build connections to the greater Bronco community. The off-roading and outdoor adventure playgrounds are designed for all skill levels, with experiences that aim to build confidence and inspire Bronco owners to get out in the wild for years to come.
“Getting into the wild is at the core of Bronco brand, and our first Bronco Off-Roadeo location in Austin, Texas, will help fuel Bronco fans’ quests for outdoor adventure,” said Mark Grueber, Bronco brand marketing manager. “At each of our four Bronco Off-Roadeo locations, we want owners and enthusiasts – even those who are off-road novices – to have as much fun as off-road pros and we want to provide them with knowledge and experience to make their future Bronco adventures even greater.”
Go to broncooffroadeo.com to learn more or to sign up.
Bronco R returns to the Baja 1000
Bronco R is set to return to the SCORE Baja 1000 this year. The race prototype build by Ford Performance and Geiser Performance continues to serve as a test bed for the brand’s innovative design, capability, and extreme durability testing.
Bronco R leverages the all-new Bronco four-door’s chassis, twin-turbo 2.7-litre EcoBoost V6 engine, 10-speed SelectShift automatic transmission and electronic shift-on-the-fly 4×4 transfer case. It features an extreme race version of the high-performance off-road stability suspension with independent front, position-sensitive shocks, end-stop control plus ultra-high-speed desert race tuning.