Ford America says 75 per cent of Ford Ranger customers add appearance packages to their new trucks. Now, bringing more style and technology to 2021 Ranger XL models, Ford is giving entry-level Ranger pick-up buyers a new choice – the STX Special Edition Package.
“Ranger customers are asking for new options to help make their trucks their own and we hear them,” said Chad Callander, Ranger marketing manager. “STX Special Edition hits a really compelling and affordable sweet spot for a lot of Ranger buyers looking for just the right combination of tech and style.”
Ranger STX Special Edition features unique 18-inch black-painted wheels with machined-finished edges, 8-inch centre touch screen, SYNC 3 with Apple CarPlay and Android Auto, SiriusXM, AppLink, dual-zone climate control, silver-painted interior accents and privacy glass with rear defrost – all for a package price of US$995 MSRP.
STX Special Edition is an enhancement to the available STX Appearance Package with a starting MSRP of $28,045 (taxes, title, and license fees extra). It is available on high XL trim level SuperCab or SuperCrew configuration and 4×2 or 4×4 driveline and can be bundled with FX2 or FX4 Off-Road Packages.
“STX has been a strong seller on the base Ranger, but we’ve heard from some customers who want even more style and more tech in their XL trucks,” said Callander. “STX Special Edition now gives those customers that added style with the added benefits of having a touchscreen with SYNC 3 – at an affordable cost.”
Ranger STX Special Edition joins other available packages including STX Appearance Package, Black Package, Chrome Appearance Package, and Sport Appearance Package.
Ranger buyers can also upgrade their adventure vehicles with the recently announced Ranger Tremor Off-Road Package, which Ford says is the most off-road capable, factory-built Ranger ever offered in the US.
New Ford Performance Parts Packages offer customers three different levels of off-road performance and styling upgrades purchased from the dealership, giving Ranger owners aftermarket-style accessorising while keeping their vehicle’s warranty intact.