Empty Esky, a not-for-profit company, supporting fire-affected businesses around Australia, has launched a new website thanks to Jeep Australia.
Founded by Eleanor Baillieu and Erin Boutros, Empty Esky is a national tourism movement encouraging Australians to get behind fire-affected communities by ‘filling an empty esky’ with local produce and goods from small businesses.
Developed by Convert Digital, the website features an array of pre-prepared itineraries ranging from Lakes Entrance in Victoria to the Scenic Rim region in Queensland. A user-friendly, interactive map is also available on the site allowing Empty Esky road trippers to build their own itineraries which will then be sent straight to their email inbox.
Baillieu said the support from Jeep Australia will help both travellers and businesses in fire-affected areas. “With Jeep’s support, we were able to completely revamp the website, making it much easier for adventurers and local businesses to navigate and develop their own trips.
“The biggest improvement has been the Empty Esky map – it has been brought to life by enabling people to easily explore and create their Empty Esky adventure to support businesses impacted by the bushfires.
“It is now more important than ever to think about towns and businesses impacted by the bushfires. They lost the summer season and now many, in particular the Victorian businesses, have been shut down due to COVID-19,” added Baillieu.
“We also cannot thank Jeep enough for their support in taking the Empty Esky website to the next level and [making] it easier for Aussies to get behind the Empty Esky cause.”
Jeep Australia Managing Director, Kevin Flynn, also expressed his excitement for the new site.
“Now that COVID-19 restrictions have eased in some states and regional Victoria, it’s a great time to have the new site up and running so that Australians can head out on home-grown adventures and support local businesses,” said Flynn.
“If it is safe to do so, we really want to encourage all Australians to enjoy the beautiful land in which we live and ensure small businesses can revive and prosper.”