Bridgestone has claimed victory in the tyre category of the Reader’s Digest Most Trusted Brands survey for the ninth straight year.
The title of New Zealand’s Most Trusted Tyre Brand went to Bridgestone for the sixth year in a row, with the Firestone brand also retaining ‘Highly Commended’ status. Since the tyre category was introduced in NZ in 2015, Bridgestone and Firestone are the only brands to have won the accolade, with Firestone winning the first two years and Bridgestone every year since.
Bridgestone Australia & New Zealand managing director, Heath Barclay, believes that the company’s ambition for innovation and its community support are driving factors behind the years of maintaining trust across both markets.
“We’re honoured to be named both Australia’s and New Zealand’s Most Trusted Tyre Brand again in 2022. Bridgestone places great importance on not just providing safe and reliable tyres, but also playing a role in creating value for our customers and society through innovation and community support,” said Barclay.
“We’re proud of our achievements and the trust we’ve built, and we’re excited for our future as we continue to innovate and provide even more reasons for motorists to continue to put their trust in Bridgestone.”
Louise Waterson, editor-in-chief of Reader’s Digest magazine, said the results of the leading consumer brands survey has once again revealed the role trust has in helping customers decide which brand to purchase.
“Bridgestone enjoys an enviable position – their customers know Bridgestone tyres are value-for-money, reliable and above all safe. Congratulations,” said Waterson.