Bridgestone has been selected as exclusive tyre supplier for Maserati’s new super sports car, MC20. According to Bridgestone, the collaboration conquers new ground, with the company enhancing the new MC20’s capabilities through the development of premium, custom-engineered Potenza tyres.
MC20 showcases Maserati’s latest technical and engineering innovations and marks a generational shift in performance over previous models. Bridgestone says it played a significant role in improving MC20’s high performance capacity with its bespoke Potenza tyres. These tyres feature an asymmetric tread design for enhanced steering response and cornering stability, a newly developed tread compound that enhances grip, and an internal crown structure that distributes footprint pressure evenly when cornering. Combined, these elements provide a high-performance tyre which Bridgestone says deliver an optimum mix of control, speed and stability that improves the car’s overall performance.
Bridgestone and Maserati used in-house R&D centres and ground-breaking virtual development technology to develop and test MC20 and its tyres. Through its proprietary virtual tyre modelling technology, Bridgestone also reduced the length of the development process, limiting its environmental impact by using less resources and cutting the project’s time to market. According to Bridgestone, this contributed to a more efficient process, with the MC20 design produced in approximately 24 months.
“Fully developed, tested and manufactured in Europe, these custom-designed Potenza tyres have been designed to meet the high demands of Maserati,” said Steven De Bock, VP Consumer Replacement and OE at Bridgestone EMIA. “Collaborating once again with Maserati, we developed a specially engineered Potenza tyre that enables Maserati’s MC20 to deliver on its power, control and sporting capabilities.”
Federico Landini, Vehicle Line Executive Sport Vehicles at Maserati Modena, said Maserati and Bridgestone share the same passion for innovation and excellence and want to offer customers premium products that deliver outstanding results.
“The MC20 project is the latest chapter in the pioneering relationship between Bridgestone and Maserati. Both designed in Italy, the new Maserati MC20 and bespoke Bridgestone Potenza tyres are the perfect match for each other. Bridgestone engineered a sports tyre capable of supporting and enhancing the incredible performance of the MC20,” said Landini.