BMW’s new head-up display, called Panoramic Vision, will enter production with the first Neue Klasse models, chairman of the board of management of BMW AG, Oliver Zipse, confirmed during his speech at the company’s 2023 annual conference.
The brand is developing a completely new technological platform for the Neue Klasse, whose name refers to the company’s pioneering models of the 1960s. BMW said the platform will set new standards in digitalisation, sustainability and design for electric cars.
The new head-up display, projecting across the entire width of the windscreen, will create a unique interaction and information surface for all occupants.
“The windscreen becomes a single large display with our new BMW Panoramic Vision, opening up completely new possibilities for the design of our vehicles,” said member of the board for development at BMW AG, Frank Weber.
The driver decides which information is displayed in their field of vision, or available for all vehicle occupants to see. According to BMW, the projection and the significantly more clearly structured cockpit give an impressive new feeling of space and driving. “We are taking our proven ‘eyes on the road – hands on the wheel slogan to a new level’, said BMW.
Panoramic Vision shows relevant information, with a higher light intensity and contrast onto a dark-coated area, at the lower edge of the windscreen. According to BMW, this creates an extremely sharp image that is always visible across the full width of the windscreen. Information relevant to the driving situation is always available in the right place at the right time.
BMW continues to develop the comprehensive iDrive operating concept with Panoramic Vision. The company presented its i Vision Dee vehicle at the Consumer Electronics Show (CES) in Las Vegas earlier this year, showing how an extended head-up display can also be used for display control design and an immersive user experience in the future. The study demonstrates the fusion of reality and the virtual world by turning the windscreen into a projection surface.