The Australian Automotive Aftermarket Association (AAAA) will the launch the 4WD Innovation Zone at the Australian Auto Aftermarket Expo, taking place at the Melbourne Convention & Exhibition Centre, April 7 – 9, 2022.
The zone will form part of the AAAA’s dedicated 4WD industry section at the Expo, which will provide an opportunity for companies involved in 4WD modification, accessories and tuning to promote their company through a trade only B2B platform.
Innovative new 4WD products can be entered in the Expo Awards Program and product demonstrations on the show stage provide another marketing platform. Networking opportunities at the Expo will also be available. Companies can connect with prospects face-to-face and strengthen relationships with existing customers.
“We are always looking at ways to extend the appeal and value of the country’s premiere aftermarket show – an event run by the industry, for the industry,” said Stuart Charity, CEO of the AAAA. Given the Australian 4WD aftermarket industry is valued at $6 billion, comprises over 2,000 business and employs more than 70,000 Australians, a dedicated 4WD Industry space within the Expo is a logical step, and one the 4WD Industry has been asking for.”
The 4WD Innovation Zone will add to the Australian Auto Aftermarket Expo’s 21,000 sqm footprint, which also includes the Collision Repair Expo. The AAAA predicts the shows will host 400 exhibitors and up to 10,000 trade visitors over the 3-day event.
Other components of the expo include a modified and classic vehicle display area in the show concourse, celebrity appearances, interactive displays, demonstrations, competitions plus a comprehensive and free industry education and information program.
“Interest in the 2022 AAA Expo has been unprecedented with over 75 per cent of available space already allocated. And with major 4WD companies already locking in positions as foundation members at our new 4WD Innovation Zone, demand is expected to be extremely high for the limited spaces on offer. This is a not to be missed opportunity for 4WD companies looking for a boost to sales, connections and brand awareness across the industry,” said Charity.
“We look forward to hosting Australia’s best 4WD parts and accessory manufacturers, resellers and retailers between 7 – 9 April, 2022 in Melbourne. It is a great opportunity for the entire aftermarket industry to come together, to recognise and celebrate success during these challenging times.”
For more information on the 2022 Australian Auto Aftermarket Expo visit www.autoaftermarketexpo.com.au